Authentic Travel Experiences Are In — Thanks to Gen Z Explorers
Travel behavior is evolving fast. Today’s young explorers, e.g. Gen Z and Millennials, are redefining travel by prioritizing authentic travel experiences over traditional sightseeing. Rather than chasing traditional sightseeing or crowded tourist spots, they’re embracing authentic travel. Experiences that immerse them in local culture, real connections, and the genuine rhythm of everyday life.
Why Authentic Travel Experiences Matter to Gen Z
Recent studies highlight a clear shift:
- Authenticity matters most: Therefore, Gen Z and Millennials prioritize experiences that feel “real” and not staged for tourists (“authentic travel”). For example, they prefer recommendations from locals, friends, or trusted communities rather than generic travel guides.¹
- Social media is their main inspiration source: Platforms like TikTok and Instagram are where Gen Z and Millennials discover new destinations and experiences. Therefore, this makes them naturally open to using an app like 2B LOCAL as an additional trusted source for travel inspiration.
- Experiences drive travel choices: According to Arival’s 2025 U.S. Experiences Outlook, 65% of travelers (especially younger ones) consider unique experiences, food, and local activities as decisive factors in choosing where to go.
As a result, this shows that the demand for insider tips, hidden gems, and local recommendations is only growing.
The Power of Local Events in Modern Travel
Travel is not just about places—it’s about moments. Multiple studies confirm that young travelers are increasingly traveling for live events:
- AAA / Bread Financial report: 65% of Gen Z and 58% of Millennials traveled (or plan to travel) more than 50 miles specifically for in-person events in the past year.
- WifiTalents Gen Z Travel Report: 63% of Gen Z travelers look for local art, music, or cultural festivals when visiting new destinations.
- Kipsu Research: Both Gen Z and Millennials seek cultural immersion and unique, hands-on activities recommended by locals.⁴
This directly validates 2B LOCAL’s upcoming feature “Events Coming Up”, which allows users to discover or post local events—from small art shows, community sport activities to citywide festivals. By making local events visible, the 2B LOCAL app helps travelers avoid missing out on local cultural moments that define a destination.
How 2B LOCAL Supports Authentic Travel Experiences
With these insights in mind, 2B LOCAL is designed to:
- Connect travelers with local tips and experiences by locals & friends.
- Highlight hidden gems and unique activities beyond tourist traps.
- Give users access to upcoming local events so they never miss what makes a destination truly special.
Ultimately, Gen Z and Millennial travelers don’t want to just “visit” a place—they want to feel it, live it, and experience it as a local would. From authentic recommendations to discovering local events, 2B LOCAL is here to make every journey more real, connected, and unforgettable.
Want to help shape it? Join our beta for early access and nominate a local portrait to be featured: hello@2b-local.com
FAQ: Authentic Travel & Gen Z
Why do Gen Z travelers prefer authentic travel experiences?
Because they value cultural immersion, real local connections, and unique events over traditional tourism.
How can travelers discover local events while traveling?
For instance, apps like 2B LOCAL make it easy to find community-driven events and local experiences.
