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Travel Trends 2026 – Part 1: Social and Community-Based Travel
At this year's ITB Berlin 2026, tourism experts talked a lot about the growing importance of social and community-based travel experiences. Here are the most important facts, and how they relate to the idea of 2B LOCAL. It’s No Longer About Places — It’s About...
Less Tourist Mode, More Local Life – Introducing 2B LOCAL App Features
Travel feels better when it’s real. That’s why we created 2B LOCAL — a local travel app for curious, social travelers who want more than checklists and guidebooks. Instead of endless planning and generic recommendations, the 2B LOCAL app features help you discover, connect, and...
Authentic Travel Experiences Are In — Thanks to Gen Z Explore
Travel behavior is evolving fast. Today’s young explorers, such as Gen Z and Millennials, are redefining travel by prioritizing authentic travel experiences over traditional sightseeing. Rather than chasing traditional sightseeing or crowded tourist spots, they’re embracing authentic travel. Experiences that immerse them in local culture,...