Travel Trends 2026 – Part 1: Social and Community-Based Travel
At this year's ITB Berlin 2026, tourism experts talked a lot about the growing importance of social and community-based travel experiences. Here are the most important facts, and how they relate to the idea of 2B LOCAL. It’s No Longer About Places — It’s About...
When Travel Goes Viral, Overtourism Is Killing Local Vibes
A hidden café. A street market full of handmade finds. A place where conversations with locals happen naturally. That’s the local vibe worth traveling for. But what if, just one viral post, one AI-generated list, or one algorithm sends thousands of people there. Suddenly, what...