Travel Trends 2026 – Part 1: Social and Community-Based Travel
At this year's ITB Berlin 2026, tourism experts talked a lot about the growing importance of social and community-based travel experiences. Here are the most important facts, and how they relate to the idea of 2B LOCAL. It’s No Longer About Places — It’s About...
How to Experience Local Life by Exploring Street Art
If you want to experience local life through street art, just look beyond guidebooks and tourist hotspots, just look to its walls. Street art is the raw, unfiltered voice of a place. It reveals history, struggles, humor, protest, pride, and identity. Unlike museums, street art...
When Travel Goes Viral, Overtourism Is Killing Local Vibes
A hidden café. A street market full of handmade finds. A place where conversations with locals happen naturally. That’s the local vibe worth traveling for. But what if, just one viral post, one AI-generated list, or one algorithm sends thousands of people there. Suddenly, what...
Local vibes only: how to skip tourist traps & travel like a local
Travelers often hit the highlights, e.g. the big museums, the postcard views, the top-rated restaurants. But there’s a different kind of travel that sneaks below the surface. When you travel like a local, you experience the rhythm of everyday life at your destination: where people...