Authentic Travel Is In — Thanks to Gen Z Explorers
Travel behavior is evolving fast. Today’s young explorers — Gen Z and Millennials — are redefining what it means to travel. Rather than chasing traditional sightseeing or crowded tourist spots, they’re embracing authentic travel — experiences...
Why Millennials are choosing authentic travel
Recent industry studies show a clear trend: younger travelers (Gen Z and Millennials) are intentionally shifting away from mass-tourism checklists to seek authentic, local experiences that feel real and memorable. This matters for travel products: authenticity,...